![]() The report said the gaming section, which includes Magic: The Gathering, Monopoly and several other popular games, earned revenue of $561.2 million and $1.76 billion in the last quarter of 2020 and for the full year, respectively. Hasbro was cited in the document as the largest company in the market, beating out Scrabble, Pictionary and Uno maker Mattel and hobbyist board game publisher Asmodee. ![]() Hasbro’s success mirrors a general r ise in board game sales throughout 2020, with Euromonitor International reporting a value of $11bn in 2020 for the global Games and Puzzles market. Longtime boxed titles Jenga, Operation and Connect 4 were specifically named as enjoying “stellar years”. In fact, its overall earnings dropped 8% in 2020 - the last quarter, which includes the winter holidays, pulled profits out of a general dip. ![]() Other titles Hasbro publishes, most notably Dungeons & Dragons, also reported strong years despite global economic instability in the wake of COVID-19. This mirrors a generally profitable or at least stable year during which stay-at-home orders and self-quarantining led many to combat pandemic boredom with board games and hobbies. The document specifically points to the trading card game, along with the venerable classic, as leading the US-based toy company’s revenue in several countries with their “ best year ever”. Magic: The Gathering and Monopoly both broke their previous annual sales records during 2020, according to Hasbro’s fourth-quarter earnings report released February 8th.
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